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Google update imacts all websites that are not mobile friendly

Google update imacts all websites that are not mobile friendly

On April 21st, Google will come out with another update that will impact most websites on the web. From April 21st forward, only mobile and responsive websites will appear in Google search results on mobile devices.

How does this affect me?

So what does this mean for you as a website owner? Well, to put it into simple terms, if your website template or theme is not mobile friendly or responsive, your website will not show up in search engine results on phones of any size or make. You will become invisible.

Google will give top priority to all mobile friendly websites. The update only affects searches on mobile devices (for now). However we all know that mobile searches are increasing every year. In fact, it is predicted that mobile search will surpass desktop in 2015.


To put things into perspective, the charts below show recent and predicted market changes regarding the use of mobile search and advertizing.
mobiletrends  searchspending

 

What does the update look for?

Here are some tips on how all this works and what the new Google update is doing.

1. Googlebot must be allowed to scan your CSS and JS files in order to deem them as mobile friendly.
2. For now, tablets are not affected. But expect this to change very soon.
3. If your site is using flash or smaller text, you will want to update those things. Flash does not display on iOS devices.
4. Google will take into account image optimization and other content that affects load time. So keep your images compressed.
5. If your site offers app downloads or many other downloadable resources then your site could be affected.
6. Google will judge your website on a page by page basis.


Take the test

So you may be asking yourself, "How can I check to see if Google sees my site as mobile friendly?" Luckily Google provides a Mobile-Friendly Test Tool that you can use to see if your website is mobile friendly in Google's eyes.
https://www.google.com/webmasters/tools/mobile-friendly/

 

What can I do?

What can you do if your site is not mobile friendly? Well it micht be a bit tough to swallow what I am about to say, but you have no choice but to update or upgrade your website to use a responsive or mobile friendly template.
To do this depends on your version of Joomla, the template you are using, and your own skill level. You will need to fist check to see if your template has a responsive version available. Some Joomla 2.5 templates are not available in responsive versions and only Joomla 3 versions of the templates might be available in a responsive version. If you are on Joomla 2.5 it is highly recommended that you migrate your site to Joomla 3 asap.

 

Need assistance?

As always, if you are in need of assistance migrating your website or making it mobile friendly, we are here to help you. Contact us and we can help you stay visible to the search engines.

 

You can read the official announcement here: http://googlewebmastercentral.blogspot.fr/2015/02/finding-more-mobile-friendly-search.html

 

 

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